Aimee White's Marketing Portfolio

Welcome —
I’m glad you’re here.

Take a look around and explore the work behind the outcomes.

About Aimee White

Professional Journey

I’m a B2B marketing leader with 7+ years of experience building and executing multi-channel marketing programs that generate pipeline and support measurable revenue growth. My background spans email marketing, LinkedIn and digital campaigns, CRM and automation platforms, website management, and campaign analytics. I’ve supported multi-brand portfolios driving $9.8M in revenue and consistently generate 180+ inbound and event-driven leads per quarter through structured, data-driven marketing execution.

I operate at the intersection of strategy and execution — aligning marketing with sales, managing vendors and workflows, and using analytics to continuously improve performance, efficiency, and ROI.

Mission and Vision

Mission: To build scalable marketing systems that turn ideas into measurable outcomes. By combining strong execution, cross-functional collaboration, and performance analytics, I help organizations generate demand, strengthen brand presence, and convert marketing efforts into revenue.

Vision: To lead high-performing marketing teams that connect strategy, data, and creativity to drive sustainable growth and meaningful business impact.

Enough talk Time for show and tell

Social Posts Performance Report & Examples

Fluid-Aire Dynamics

Below are the top preforming social posts create by myself. Adding some personal posts can go along way in getting more impressions, shares, and reactions.

Fluid-Aire Dynamics Posts

This social post features a blog that was turned into a script and made into a video and then shared on LinkedIn and Facebook. The avatar is a an employee and the creative posts illustrates my design skills, and forward thinking in the always evolving marketing industry.

Click on the link to check it out for yourself.

How to Check Loose Bolt's on Your Rotary Screw Compressor

That actor (I mean, Avatar) is pretty real, right?

On the left you will see the top 2 performing social posts on LinkedIn for Fluid-Aire Dynamics! Below, you will find the performance of these posts.

My Approach to Email Campaigns and Workflows

I take a strategic, data-first approach to email campaigns and workflows. I prioritize list health, segmentation, and lifecycle stage before building any campaign. From there, I design automated workflows that support acquisition, nurture, re-engagement, and retention, ensuring each touchpoint is relevant to where the contact is in the funnel. I monitor performance beyond open rates—looking at clicks, replies, conversions, and pipeline—and continuously test subject lines, timing, and messaging to improve results. My goal is to create scalable email systems that drive engagement and revenue, not just sends.

Revenue Growth Strategies

Re-Engagement Strategy

I built a re-engagement campaign for customers who hadn’t used our services in over a year. We created a three-email sequence focused on personalized outreach and a feedback survey to understand why they went inactive. The response rate was strong, and we learned that direct, personalized emails with urgency-driven subject lines drove more replies than link clicks. By analyzing the feedback, we identified gaps in the customer journey and adjusted our approach. The campaign ultimately reactivated more than 30% of dormant customers, turning it into both a research and revenue-generating initiative.

Below is the first of three email's in the workflow for

engaging the non-current customers.